ICBC Pedestrian Safety Campaign

ICBC just launched their annual pedestrian safety campaign involving community partners (City of Vancouver, VPD, Vancouver Community Policing Centres, Vancouver Coastal Health, Translink, representatives from the Provincial Government, BC Chiefs of Police and the BC Coroner Service) to help build further awareness of the increased risk of pedestrian crashes at this time of year.

That said no one sets out to hurt someone. We all share the responsibility for being safe on the roads whether we’re driving or walking. With this message in mind, ICBC produced a radio ad “Nobody wins” and will be giving away pedestrian safety reflectors throughout B.C.

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