Impaired Campaign – CounterAttack

This holiday season, we’re asking everyone to share the responsibility of being the designated driver. Is it your turn to get your friends and family home safely?

As a valued road safety community partner, we want to share the details of the 2014 December CounterAttack campaign and ask for your help in reducing the number of impaired-related crashes on BC roads. Your support in promoting awareness of this campaign throughout your organization helps us reach more BC drivers with this important message.

The campaign includes radio and television advertising, social media and designated driving messaging at sports venues. Enhanced police roadchecks will also be taking place throughout BC during December.

Feel free to check out the impaired driving statistics: www.icbc.com/about-icbc/newsroom/Documents/impaired-driving

impaired-driving-infographic

 

Here’s some information on being a designated driver:
www.icbc.com/road-safety/community/Pages/Designated-drivers

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