Summer Counterattack Campaign

It’s finally summer here in Vancouver, and people will be out and about, enjoying the rare hot weather.

ICBC would like to remind you that they will be running a Summer Counterattack Campaign in order to reduce impaired-driving related crashed on the road.

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Check out the campaign pages below:

http://www.icbc.com/road-safety/crashes-happen/Pages/Impaired-driving.aspx

http://www.icbc.com/road-safety/community/Pages/Designated-drivers.aspx

The campaign includes radio advertising, as well as posters at select golf courses and sports venues. Enhanced police road checks will also be taking place throughout BC during the summer.

So let’s all do our part and drive responsibly this summer and keep the roads safe.

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